Profiling involves having the respondent complete a structured, validated, self-analysis questionnaire. This can be administered on paper or online. We use an instrument that measures the consistency of responses so as to guard against an attempt to manipulate the outcome.
The respondent’s choices determine the results. These are produced in easily understandable report form. A variety of different reports are available, depending on the purpose of the profiling exercise.
We recommend this for first-time use and also for ongoing, infrequent use. Simply put us in touch with the respondent, tell us your purpose for profiling and we’ll take it from there.
We recommend this for more frequent use, e.g. profiling more than 10 people yearly. It involves a learning curve on your part, as we transfer our expertise to you. We provide the profiling materials on a discount for volume basis. This option gives you independence from us and is very cost effective.
Please contact us for our costing details. Profiling is valuable but not expensive.